An LLM endpoint is a structured file published at a predictable URL on a website, designed to give AI systems direct, parseable access to the site's identity, content inventory, and data. Common endpoint formats include llm.json (machine-readable site identity), llm.txt (plain text version), catalog.json (content catalog), and data/*.json (structured dataset exports). Active LLM endpoints are a positive AI readiness and valuation signal.

Also known as: AI endpoint, machine-readable endpoint